Eyes on the Prize

As other “traditional” advertising media continue to lose audience — with television viewers TiVoing through commercial breaks, print readers moving online or to mobile media, etc. — there’s one advertising medium that is holding strong. Out-of-home advertising continues to remain a constant and will stay that way as long as people need to go from one place to another. The decline in other media makes it an even more opportune time than any for the OOH industry to be completely re-engineering its measurement standards. And the industry is doing just that with the impending introduction of Eyes On Impressions.