Facebook ‘Likes’ Ad Industry With New Networking Platform

Invites sharing of social strategies

Facebook has launched a new networking community, Facebook Studio, specifically for the advertising world. The company has been notorious for leaving the ad world in the dark as it evolves and expands, but the new site encourages the industry to, "Come on in and make yourself at home."

Facebook Studio says it targets "marketers, creatives, and fans." Its creators are hoping to facilitate the sharing of ideas and industry feedback on new campaigns, while putting a spotlight on best practices. The site includes a gallery where creatives can post work for feedback, a permanent showroom that highlights star Facebook marketing tool users, and an extensive agency directory.

Facebook recently added an "agency relations" team to its ranks, which subsequently embarked on a six-month dialog with industry leaders. The talks produced Facebook Studio and a new series of events for advertising insiders called Studio Live (the next event is scheduled for May 12 in New York).