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Facebook’s First Super Bowl, Plus Snickers and Toyota Are Back
For the first time in its 16-year history, Facebook will have a Super Bowl ad. The social media giant snagged 60 seconds at an unknown point in the game to tout Facebook Groups, the feature Facebook has been heavily pushing for months now. Wieden + Kennedy is behind the spot, which stars Sylvester Stallone and Chris Rock.
Ten years ago, Snickers debuted the “You’re Not You When You’re Hungry” campaign, which has starred a number of celebrities over the years like Betty White during a game of tackle football, Danny Trejo on The Brady Bunch set and Willem Dafoe as Marilyn Monroe. Most recently, the brand aired the first live Super Bowl ad featuring Adam Driver, who causes everything to go “wrong” because he was hungry. The Super Bowl ad will celebrate the 10th anniversary of the campaign.
Toyota, which aired two spots last year, is back with one 60-second ad about the Highlander. The carmaker is using the game to launch the fourth generation of the SUV. Saatchi & Saatchi will once again make the spot.
Geico Brings Back Some of Its Lesser-Known Characters for Their ‘Sequels’
If Hollywood can reboot franchises and parade a never-ending line of sequels into movie theaters, why can’t Madison Avenue reboot commercials? That’s the path The Martin Agency and Geico is taking with its latest campaign, which brings back three of the brand’s characters from past spots. The garbage-loving raccoons, the woodchucks who love to chuck wood (naturally) and Pinocchio returned, each getting two sequels to the original campaign. So how does this tie into Geico’s actual branding? Every mini blockbuster ends with the tagline: “With Geico, the savings keep on going, just like this sequel. Fifteen minutes could save you 15% or more on car insurance.”
5 Things We Can’t Wait for in 2020’s Streaming World
There’s probably no area undergoing as much radical change in the brand marketing ecosystem than the television industry. 2019 represented both a massive shift in consumer habits and networks’ strategy. As the streaming world evolves, editor Kelsey Sutton looked at what ahead is worth getting excited about. HBO and Peacock are on their way, while ad-supported video-on-demand could become king in 2020 as users get streaming fatigue.
Bed Bath & Beyond’s New CEO Mark Tritton Overhauls C-Suite
Talk about making a splash. Bed Bath & Beyond’s Mark Tritton has been on the job for about a month. So what does he do? Dump five C-suite level executives, including the brand’s CMO. The retailer is struggling mightily—when its second quarter ended Aug. 31, the retailer saw comparable sales decline approximately 6.7%, while net sales fell about 7.3%—and is facing pressure from activist investors. Previously, at Target, Tritton played a key role in transforming that retailer’s omnichannel shopping experience.
Read more: Retail reporter Richard Collings takes a look at Bed Bath & Beyond’s issues.
Best of the Rest: Today’s Top News and Insights
- NFL, Big Bang Theory, Game of Thrones Among 2019’s Most-Watched Shows
- Instagram Creators Begin Testing Facebook’s Brand Collabs Manager
- Cashierless Checkout Startup Zippin Scores $12 Million From Venture Fund Backed by Kraft Heinz
- Fiat Chrysler and Peugeot Maker Agree to $50 Billion Binding Merger
- The Most Insightful Data From 29 Media, Marketing and Tech Companies’ 2019 Q3 Earnings Calls
Agencies Reveal How to Celebrate the Holidays in a Unique Way