Facing Pressure, the Ad Industry Bands Together to Build New Standards for Targeted Advertising

The Partnership for Responsible Addressable Media assembles as Congress looks to reform ad tech

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Lawmakers say targeted advertising leads to data leakages, just as the ad industry wants to build new standards around that practice. Getty Images, ANA, P&G, The Trade Desk, 4a's, IAB, Unilever, IPG

Key insights:

The advertising industry is coming together to uphold regular digital practices in the face of major regulatory, web browser and mobile operating system changes just as government officials call for an investigation of ad-tech companies.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.