False Names and Fake Addresses: Inside Amazon’s Seller Lawsuits

It’s hard to hold sellers accountable, even with Amazon’s help

Lawsuits against Amazon sellers are one way brands can fight counterfeits—if they can find the responsible parties, that is. Kacy Burdette
Headshot of Lisa Lacy

Key insights:

At the high-profile Big Tech congressional hearing last week, Amazon CEO Jeff Bezos called counterfeits a “scourge” that harm customers and “honest third-party sellers” on the platform.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.