Fandango Launches Guide to Help Fans Return to Movie Theaters

Program includes venue cleaning policies and social distance seating maps

fandango app screens
The guide includes information on more than 100 movie theater chains. Fandango
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As movie theaters begin to reopen in the U.S., Fandango wants to make life easier for people who want to watch films on the big screen again.

NBCUniversal’s ticketing and video-on-demand company has launched a theater reopening program on its website and mobile app, with resources and information on which theaters have reopened and their health and safety policies. The guide offers details from more than 100 theater chains, along with a special search filter to find theaters by location.

“At Fandango, our mission has always been super-serving fans with their entertainment needs, and we cannot wait to help fans get back to the big screen safely and at the right time,” said Fandango president Paul Yanover in a statement. “It’s a complicated rollout, with various states, cities and counties opening their venues in different phases. We hope Fandango will serve as a helpful one-stop resource for fans to find all the information and services they need for a comfortable return to their local theaters.”

The program has also curated information including occupancy limits and social distance seating maps, mask and personal protective equipment policies, increased cleaning measures and special concession services.

“We are working closely with our friends in exhibition to help get their ticketing back online and film fans back in seats with peace of mind,” said Melissa Heller, Fandango’s vice president of domestic ticketing, in a statement. “In addition to our new product features, Fandango’s mobile ticketing will be an added benefit, helping moviegoers and cinema employees reduce the number of contact points at the box office and throughout the theater.”

Fandango will promote the guide on its social platforms, as well as its digital properties including Rotten Tomatoes and Movieclips on YouTube. The company plans to support theater reopenings and films released this summer with branded videos, social and editorial content themed around the moviegoing experience.

While more retailers are reopening as local lockdown restrictions ease, a survey that research firm Ipsos released in May found 24% of Americans would be willing to go to a movie theaters as soon as they reopened.

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.