Fans Had to Wait 24 Hours for This Bleak Yet Surprisingly Colorful Trailer for Fallout 4

Ominous tone, bright palette for long-awaited game sequel

Headshot of David Griner

Fallout games have long balanced the morbid subject of nuclear annihilation with a surprising level of style and humor, and the much-anticipated trailer for Fallout 4 is no exception.

Game maker Bethesda worked fans into a frenzy yesterday by starting a 24-hour countdown timer on Fallout's official site. This morning, the countdown ended with the reveal of the first trailer:

Fans seem pretty happy with the reveal:

And, of course, people are stoked about the dog.

Also appreciated this time around? The bold introduction of … colors!


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: June 3, 2015 https://dev.adweek.com/brand-marketing/fans-had-wait-24-hours-bleak-yet-surprisingly-colorful-trailer-fallout-4-165141/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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