Fast-Food Chains Report Improving Sales on a Monthly Basis, but There’s Ground to Make Up
Certain restaurant segments are more deeply affected
Key insights:
- Chipotle's investment in digital is paying off with positive comparable sales in June and July.
- Though Starbucks' numbers globally are down significantly, its playbook in China appears to be working.
Quarterly results announced over the past two weeks by some of the largest restaurant and fast-food operators—including Yum! Brands, McDonald’s, Starbucks and Dunkin’—show that sales are increasing incrementally month by month. That indicates diners across the U.S. are returning, even as quarterly results declined significantly due to Covid-19.
