Fast-Food Chains Report Improving Sales on a Monthly Basis, but There’s Ground to Make Up

Certain restaurant segments are more deeply affected

pizza, tacos and chicken legs
Yum! Brands, the most recent big chain to report quarterly numbers, showed same-store sales gains in the U.S. Kacy Burdette

Key insights:

Quarterly results announced over the past two weeks by some of the largest restaurant and fast-food operators—including Yum! Brands, McDonald’s, Starbucks and Dunkin’—show that sales are increasing incrementally month by month. That indicates diners across the U.S. are returning, even as quarterly results declined significantly due to Covid-19. 

@RichCollings Richard Collings is a retail reporter at Adweek.