Fat Brands Thinks Expansion, Adjusts Service Model for Pandemic

Restaurant chain seeks to make acquisitions and add new locations

fast food
Fat Brands, the parent company of Fatburger, sees opportunities for expansion this year. Fatburger
Headshot of Richard Collings

Key insight:

Fat Brands, the parent company of restaurant chains including Fatburger and steakhouses Ponderosa and Bonanza, is serving up a course of mergers and acquisitions, with a helping of new openings. The shift to expansion mode comes as states continue to reopen after closing down in the middle of March due to Covid-19.

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.