Ecommerce

Female-Founded Figs Faces Heat Over a Sexist Video

Viewers also called out the brand for belittling doctors of osteopathic medicine

Viewers were unhappy with Figs' depiction of women and DOs. Figs

By Lisa Lacy

October 14, 2020

DTC scrubs brand Figs is facing backlash over a video some viewers say is sexist, as well as demeaning to doctors of osteopathic medicine, or DOs.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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