How Fiat’s Experience in Italy Informed Its Creative in the US Today

FCA brands shift to social, ask owners to #StayAtHome

italian flags hanging from balconies
Francis Ford Coppola worked with Fiat to send "A Letter of Hope" to Italy. Fiat Chrysler Automobiles

Key Insights:

Italian automaker Fiat, which was founded in Turin in 1899, and U.S. automaker Chrysler, which was established in 1925 in Detroit, first joined forces in 2009 after the latter received a government bailout to stay afloat. Five years later, Fiat acquired a 100% stake and Fiat Chrysler Automobiles (FCA) was born.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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