Fitbit Users Are Sassy (and Sweaty) in the Brand’s First Super Bowl Spot

A smartwatch for every occasion

Fitbit is advertising in the Super Bowl for the first time this year with a playful ad for the Fitbit Blaze, its fitness-focused smartwatch.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.