The Fix Is In for Display Ads

Online display advertising has all the earmarks of an industry in decline. Overall spending on online display advertising for 2009, forecasts eMarketer, is expected to be down for the first time since 2002, and “ad blindness” on the part of anyone who spends time online is rampant. The consensus is that search advertising, driven by Google, has already fired the shot that is slowly but surely killing display advertising.