For 10th Small Business Saturday, American Express Opens AR Experience in Retail Tech

The Big Future of Shopping Small pop-up marks the anniversary

American Express' Big Future of Shopping Small includes an AR boutique. Getty Images for American Express

Small Business Saturday is celebrating a decade in existence with the evolution in retail tech. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.