For Brands to Truly Commit to Sustainability, We Need to Change Expectations Around Packaging

Recycling has a branding problem

A shopping basket full of plastic bottles and recyclable items
Are these consumer expectations around packaging real or perceived? Getty Images
Headshot of Jodie Morgan

Every day, there’s a new story about plastic packaging finding its way into our oceans or our landfills. Single-use plastics are a huge problem for the recycling industry, obviously, but it may surprise you to discover that this crisis is also largely about branding. That’s because most plastic is generated by consumer packaging, and packaging is driven by branding.

@GreenMantraTech Jodie Morgan is the CEO of GreenMantra, a clean technology company that upcycles and transforms recycled plastics into new products.
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