For Charlamagne tha God, Having a Personal Brand Means Being Authentic With Audiences

The radio personality discussed the power of influence at Adweek’s Challenger Brands

Charlamagne tha God talked about using his personal brand to help others. Sean T. Smith for Adweek

March 9, 2020

Key insights:

Charlamagne tha God doesn't actively look for brands to partner with unless he actually uses and benefits from them.

Although he’s a media mogul and a New York Times bestselling author, Charlamagne tha God is committed to keeping it real with the public.

Tiffany Moustakas

@tiffmoustakas tiffany.moustakas@adweek.com Tiffany Moustakas is an associate web editor at Adweek, where she helps keep the magazine's digital presence up and running by editing stories and assisting with social media.