For Singles Day, J&J Worked With Alibaba to Develop New Listerine Flavors. So We Taste Tested Them

Geared toward China's young female consumers

Video: Josh Rios, Nick Gardner; Editor: John Tejada

Using retail giant Alibaba’s vast data cache, Johnson & Johnson realized it might be able to sell more Listerine to young female Chinese consumers, if it didn’t taste like the germicide that it is. So J&J created two new flavors of the mouth wash just for the Chinese market.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.