French’s Debuts Mustard Beer, an Oddly Fitting Summer Barbecue Beverage

The new brew is timed to National Mustard Day

French's beer and French's mustard in a photo
French's developed the beer with Oskar Blues Brewery. French's

While mustard is primarily used for hot dogs, hamburgers and soft pretzels, French’s isn’t afraid to experiment with the condiment in ways that sound, well, the opposite of appetizing. The McCormick-owned brand released mustard-flavored ice cream last summer and its follow-up concoction is just as bizarre: mustard beer. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.