Frito-Lay Names CMO

NEW YORK Frito-Lay has promoted group vp of marketing Ann Mukherjee to chief marketing officer and senior vice president. Mukherjee will oversee the company’s North American snacks business.

The appointment comes after the PepsiCo-owned snacks unit named Jaya Kumar, the Frito-Lay executive who previously held the post, as president of the Quaker Foods and Snacks business. Mukherjee, who has been with Frito-Lay for four years, will report to Al Carey, the company’s North American president and chief operating officer.

The move puts Mukherjee (shown above) in charge of Frito-Lay’s marketing budget. The snacks group spent $146 million advertising brands like Doritos and Cheetos in 2008, and $118 million through July of this year, excluding online, per Nielsen. Additionally, under Mukherjee’s leadership, Frito-Lay brands have garnered several industry-coveted awards, including two Cannes gold Lions, the Grand Ogilvy Award and a gold Effie Award.

“Ann’s work with Doritos’ Crash the Super Bowl — along with a range of ground-breaking marketing for other FLNA brands, like Cheetos and Tostitos — has set new standards for innovation in consumer brand marketing for our snacks businesses,” Carey said of Mukherjee’s new appointment. “Ann’s strong marketing skills and leadership profile make her the right person for the top marketing role at Frito-Lay.”

Mukherjee joined Frito-Lay North America in 2005 as vp of marketing. During her tenure, she was credited with revitalizing the company’s $7 billion core brands, which include Lay’s, Doritos, Tostitos and Fritos. Prior to that, she headed the marketing insights and innovation group for PepsiCo’s convenience foods division, located in Chicago. Mukherjee’s also held posts at Kraft Foods and Diners Club. Mukherjee was Brandweek’s 2007 Marketer of the Year.

Nielsen Business Media

Publish date: October 5, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT