FX Aims to Entertain and Challenge Fans With First Digital Comic-Con Experience

Activations for American Horror Story, Dave and more tied to San Diego convention's virtual weekend

fx comic con activations
FX teamed with agency Creative Riff for its four-day San Diego Comic-Con digital hub. FX Networks

Key insight:

Thousands of fans flock to San Diego Comic-Con every July, but with Covid-19 canceling this year’s massive pop culture convention, organizers have spent the past three months programming online panels, exhibit halls and activities for Comic-Con @ Home.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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