Fashion & Apparel

Gap CMO Mary Alderete on Moving the Brand Forward With Purpose

The retailer's 'Stand United' campaign aims to bring people together during a tumultuous time

Gap CMO Mary Alderete made her comments during Adweek's Purpose-Driven Marketing Summit. Adweek

By Richard Collings

September 30, 2020

Richard Collings
@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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