Gap Quietly Names New CMO, and Rolls Out Her First Campaign

Mary Alderete has taken on the role Alegra O'Hare departed earlier this year

Gap Stand United campaign
Gap's 'Stand United' campaign is the first under its new CMO. Gap

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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