Geico Photoshops Tony Romo Into 3 of Its Most Iconic Ads

Online and pre-game spots are promoting The Martin Agency's 'Best of' campaign

Tony Romo makes cameo appearances in three of Geico's most iconic ads. - Credit by Geico
Headshot of Lindsay Rittenhouse

Geico and CBS recreated three of the insurance company’s most memorable ads with cameo appearances from Tony Romo, the former Dallas Cowboys quarterback turned NFL analyst.

In the ads, we see a Photoshopped-in Romo cry “wee, wee, wee” all the way home with the pig that first appeared in a Geico ad in 2010. He celebrates “Hump Day” with the boisterous office camel created in 2013. And, of course, he meets the disgruntled Geico Caveman, a beloved brand character who first made his debut in 2004.

The ads were rolled out pre-game as well as online and on Geico’s social channels a few hours before the kickoff of the Big Game to promote longtime agency of record The Martin Agency’s “The Best of Geico” campaign, a curated collection of the insurance company’s 10 funniest ads spanning 25 years that are airing on TV and online over the next few months.

Meanwhile, Geico has asked American audiences to vote on their personal favorites for a chance to be chosen to appear in an upcoming commercial for the brand. Voting is open through Feb. 5.

It is unclear if these ads with Romo will run elsewhere. The Martin Agency and Geico did not immediately return a request for comment.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
Publish date: February 3, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT