Gen Z Has Serious Influence on Household Purchases (Even If They Aren’t Buying)
Report from Snapchat and NCSolutions correlates CPG ad campaigns and sales
Snapchat's ads are more influential on driving sales among Gen Z—even if they're not in control.
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Gen Z is the talk of the industry, whether it’s marketers trying to figure out whether to reach them on TikTok or if cause marketing will really lure them in.
