Gillette Makes Animal Crossing More Skin-Inclusive by Adding Stretch Marks and Psoriasis

Partnership promotes new Venus Skinclusive summer line

Hundreds of new 'body positive' avatars will be made available on Animal Crossing. Nicole Cuddihy / Gillette

Gillette-owned razor brand Venus has partnered with Animal Crossing to create hundreds of new skin-inclusive avatars within the game, which has seen a huge surge in popularity as more people spend time at home due to the Covid-19 pandemic.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}