Godiva Is Appealing to a Wider Demographic to Take a Bigger Bite of Chocolate Category

The company has invested in a new ad campaign, innovative products and broader distribution

Photo of Godiva chocolates
Godiva's new ad campaign begins Aug. 17. Godiva

Since 1926, Godiva Chocolatier has been selling premium chocolate at boutique shops. Now, nearly a century later, the company is looking to expand beyond affluent shoppers and special occasions, such as holidays and anniversaries, by making its goods more available to more people.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.