Google Shows How It Can Help Veterans Find Jobs in Super Bowl Ad

The third-quarter sport was tech giant's second of game

Headshot of Erik Oster

The second of Google’s Super Bowl ads focused on America’s military and how Google can help them transition back to civilian life.

Set to a spare piano score, the 60-second spot created by Google’s in-house Google Creative Lab takes a minimalist approach, opening on a series of codes on various forms. A voiceover by John Krasinski explains that while these codes “don’t mean anything” to most viewers, 7 percent are intimately familiar with them, the 7 percent who “keep the rest of us safe,” the ad reveals.

The emotional approach is in line with Google’s other Super Bowl spot, which focused on Google Translate’s capability to bring people together.

@ErikDOster Erik Oster is an agencies reporter for Adweek.
Publish date: February 3, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT