Havas Reboots U.S. Hispanic Efforts

In an effort to bolster its Hispanic ad operations, Havas has hired industry veterans Leo Olper and Mauricio Galvan (pictured) to serve as CEO and CCO, respectively, of a new offering that will include the holding company’s Euro RSCG Latino agency.

Olper joins from Lapiz, Leo Burnett’s Hispanic marketing unit, where he had been COO. In an earlier stint at Burnett’s operations in Mexico, he worked on key clients like Kellogg and McDonald’s.

Galvan has been at the Vidal Partnership as evp, managing director. He served at the shop for nine years and earlier at several agencies in Mexico, including Burnett, where for a time he worked with Olper.

John Jessey, formerly head of Euro RSCG Latino — which employs 15 staffers, down significantly in recent years — has left the agency. Olper and Galvan are now tasked with using that existing platform to build a specialty shop within Havas that will handle Hispanic ad chores for clients of Euro RSCG and Arnold, as well as win new business of its own.

Ron Bess, president and COO of Euro RSCG North America, said hiring two proven leaders in the space was essential. Olper and Galvan report to Bess.

Initial clients of the as-yet-unnamed agency include Chivas, St. Jude, Novartis and Jaguar.

See also:
“Home Depot Hispanic Move Ruffles Feathers”

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: April 13, 2010 https://dev.adweek.com/brand-marketing/havas-reboots-us-hispanic-efforts-102073/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT