For Healthcare Reform, It Takes iVillage

The Obama administration is once again using iVillage to spread its message about healthcare reform.

Today, the women-aimed service and community site will hear directly from Secretary of Health and Human Services Kathleen Sebelius via a White House produced video. Sebelius, a former Kansas governor, will answer questions submitted by users. Last week Michelle Obama released a similar healthcare-focused video on iVillage.

According to iVillage officials, Sebelius will focus on the cost of healthcare and prescription drugs, the insurance industry and various women’s health issues. Some of the questions specifically reference the healthcare reform legislation currently being debated in Washington.

Among the questions being addressed are: “Are there going to be measures built into the bill that prevents skyrocketing premiums for pre-existing conditions?” and “One of my concerns is how do you keep quality doctors if they are not paid well for their efforts?”

Nielsen Business Media