Hear the Backstreet Boys Collaborate With Chance the Rapper in Doritos’ Super Bowl Teaser

The 30-second spot will promote the brand's new Flamin’ Hot Nacho

The Backstreet Boys will join Chance the Rapper in a Super Bowl spot for Doritos. Doritos
Headshot of Katie Richards

If you’ve ever dreamed of hearing Chance the Rapper collaborate with a boy band, well your wish will soon be granted thanks to your friends at Doritos.

On Wednesday, Doritos shared that it would be putting Chance the Rapper in its 2019 Super Bowl ad, but the news got even spicier today with the addition of the Backstreet Boys. The 30-second ad will air on Feb. 3, during the Super Bowl.

The teaser doesn’t offer much, but does have a few seconds of Chance the Rapper and the boys singing the iconic Backstreet Boys jam, “I Want It That Way.”

The news isn’t super surprising considering the success of the brand’s 2018 Super Bowl ad in partnership with Mountain Dew, which pitted team Busta Rhymes and actor Peter Dinklage against team Missy Elliot and Morgan Freeman in a lip-sync battle.

No word yet if there will be any other celebrity cameos in the ad, but the brand will be pushing its new Doritos Flamin’ Hot Nacho product.

For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LIII Ad Tracker. And join us on the evening of Feb. 3 for the best in-game coverage of the Super Bowl commercials anywhere.


@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Publish date: January 17, 2019 https://dev.adweek.com/brand-marketing/hear-the-backstreet-boys-collaborate-with-chance-the-rapper-in-doritos-super-bowl-teaser/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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