Instagram said in a blog post, “From #asif to #grunge, ’90s nostalgia is one of the biggest trends in culture, retail and especially on Instagram. And with Instagram Shopping, not only can you discover inspirational trends: You can shop them, too. This holiday season, we teamed up with icon Céline Dion to create the ultimate gift guide. Inspired by ‘It’s All Coming Back to Me Now,’ we created a music video that features 18 shoppable brands available on Instagram.”
The video was directed by Matt Lambert of Prettybird, with Mother in New York serving as the agency for the project and Mel Ottenberg as the stylist.
The featured brands are: Adam Selman, Adidas, Bebe, Bershka, Calvin Klein, Chillhouse, Chinatown Market, Emi Jay, Good American, Marc Jacobs, Michael Kors, Natori, Net-a-Porter, Oscar de la Renta, Ralph Lauren, Rebecca Minkoff, Retrosuperfuture and Revolve.