As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot. That mega-hit was challenged only in a new ranking by Budweiser's other Super Bowl spot, which gave a soldier a hero's welcome home.
A handful of other brands—including Google, Microsoft, Procter & Gamble, Hyundai, Dick's Sporting Goods, TGI Friday's and Ore-Ida—were behind some of the other top ads of 2014 so far, according to analytics firm Ace Metrix. These first few months of 2014 included four of the largest TV audiences advertisers will have access to all year.
Ace Metrix CEO Peter Daboll said that advertisers used their ads during these months to "demonstrate their storytelling prowess" and sought to "introduce us to the brand in a new way." Ace Metrix also found that viewers' attention spans are longer than you would think, with 60-second commercials winning out in terms of emotional impact.
This was evident in Bud's "Puppy Love" spot, which took an unusual tack for a beer brand, shunning boozy simplistic aspirational ads for an inspirational spot that didn't talk about alcohol at all. That turned out to be a great idea.
The company scores ads two ways: by category average and with its "Ace Score," which is a measure of ad creative effectiveness based on viewer reaction to national TV ads.
Check out the winners: