Here Are the 5 Ads Nominated for 2020’s Outstanding Commercial Emmy

Apple, Jeep, Amazon, P&G and Sandy Hook Promise make the list

Bill Murray in Jeep
Jeep's 'Groundhog Day' spot starring Bill Murray was named the Super Bowl's best ad by Adweek. Now it's up for an Emmy. Jeep

Ads by Apple, Amazon, P&G, Jeep and the Sandy Hook Promise have been nominated in the Outstanding Commercial category of the 2020 Emmy Awards.

Members of the Television Academy selected five of what they deemed to be the finest commercial films from the past year. Only one will be crowned winner at the awards show on Sept. 20.

Here are the ads that have been nominated for 2020:

Sandy Hook Promise: Back-to-School Essentials

Gun violence prevention nonprofit Sandy Hook Promise made the Emmy shortlist in 2019 but fell short of the top honor.

This year, the group has been nominated once again for its stark campaign, created by longtime agency partner BBDO New York, which reminds parents the only real essential kids need to bring to school this year is awareness of the warning signs of potential violence.

Amazon: Before Alexa

Can you remember what life was like before voice-activated devices? This funny spot from Droga5 London and featuring Ellen DeGeneres and Portia de Rossi was created for the 2020 Super Bowl and looked back at what people in the past might have done before they asked Alexa to do everything for them.

Apple AirPods: Bounce

This beautifully crafted film by TBWA\Media Arts Lab sees a somber man spring into his day when he listens to music through AirPods. A grim, gray cityscape becomes an adult playground as each surface is transformed into a trampoline-like surfaces on his daily commute.

Jeep: Groundhog Day

Named this year’s No. 1 Super Bowl ad by Adweek, this masterful reprisal of the film Groundhog Day featuring Bill Murray by Jeep and Highdive Advertising gives fans of the 1993 movie a trip down memory lane.

P&G: The Look

With racism still endemic in society, this timely and powerful spot by agency Saturday Morning for P&G shows a Black man as he goes through life being stared at by white people who give him “the look,” viewing him with suspicion and distrust.

Last year,  Nike, Netflix, Apple and Sandy Hook Promise were all nominated for the accolade, with Apple being nominated twice (for “Make Something Wonderful” and “Don’t Mess With Mother”).

But it was Nike’s polarizing “Dream Crazy” commercial created by Wieden + Kennedy Portland that won the Outstanding Commercial Emmy for 2019.

In 2018 Procter & Gamble’s “The Talk,” by BBDO New York, scooped up first place.


@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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