Here’s the 30-Second Censored Version of Devour’s ‘Food Porn’ Super Bowl Spot

The ad will appear during the third quarter

Devour made two versions of its spot. Devour
Headshot of Kristina Monllos

Devour created two versions of its Super Bowl spot, a longer spot that uses the word “porn” and a shorter version that doesn’t, since the word “porn” isn’t supposed to be uttered during a Big Game spot. The Kraft-Heinz brand released the longer version of the ad earlier this month. Today, the company has unveiled the shorter 30-second spot that will run during the third quarter of the Super Bowl.

“Some may say our new commercial is too hot for TV,” said Katy Marshall, marketing and sales lead for Springboard brands at Kraft Heinz, in a statement, as Adweek previously reported. “We’ll let the audience decide.”

The creative was produced by David Miami. VaynerMedia is handling the social and digital elements of the campaign, including a food porn hotline (1-83-FOODPORN) and a partnership with Barstool Sports. 

For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LIII Ad Tracker. And join us on the evening of Feb. 3 for the best in-game coverage of the Super Bowl commercials anywhere.


@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
Publish date: January 31, 2019 https://dev.adweek.com/brand-marketing/heres-the-30-second-censored-version-of-devours-food-porn-super-bowl-spot/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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