Here’s What Happens When You Attend the #WorstCannesLionsTalkEver

Nicolás Pimentel of +Casto winds you up with two special guests

Headshot of Tim Nudd

CANNES, France—Nicolás Pimentel, co-founder and innovation director of +Castro, pretended to be surprised (or maybe really was surprised) that the small-movie-theater-sized Audi A hall in the Palais here was packed for his late-day session Tuesday titled #WorstCannesLionsTalkEver.

But of course, people filled the room. And Pimentel didn't stop with the title when it came to strange goings-on.

He opened by dancing to the Backstreet Boys and closed by having everyone in the room karaoke to "La Bamba." In between, he welcomed famed creatives Linus Karlsson and Gerry Graf—who showed up in 18th century sailor captain garb—and proceeded to interview them entirely in Spanish.

The point, possibly, was about being your most creative when you're the most curious. (It was a bit lost in translation.) But Pimentel brought plenty of energy and nicely set the stage for Tuesday's happy hour. Yes, it was so bad, it was good.

Check out a couple of video clips from the event below.


@nudd Tim Nudd is a former creative editor of Adweek.