Higher Education

What I haven't learned in 20 years of running an ad agency

Yeah, so Goodby, Silverstein & Partners has been here 20 years, as of two weeks ago. At this point, they ask you to write about what you've learned, in the extremely unlikely event that you might have stumbled across something that might be useful to the three or four readers who will actually open an agency this year.

Jeff Goodby is co-chairman and partner at Goodby, Silverstein & Partners.