HMS Enters Cincinnati With Fistful of Clients

COLUMBUS, OHIO – Hameroff/Milenthal/Spence this week makes its long-anticipated move into Cincinnati, but with a louder than anticipated arrival.
HMS reached an agreement to take over several client relationships and office space from Cincinnati agency Stockton West Burkhart, a 57-year-old shop that previously announced it would be shuttered June 1 due to financial difficulties. Approximately 8 former SWB staffers will join HMS’s new office, which will have a total initial staff of 15 to 20.
Business HMS picks up include pet food assignments from Ralston Purina and the Cincinnati Convention & Visitors Bureau. Those two combined with work for HMS’s previously held Cincinnati-based clients mean HMS’s new office opens its doors with $28 million in local business, putting it third behind Northlich Stolley LaWarre Advertising and Sive/Young & Rubicam.
HMS’s other local accounts that will be handled out of the new office include Cincinnati Gas & Electric, Community Mutual Blue Cross/Blue Shield, Greater Cincinnati Foundation and U.S. Playing Card. But the key to the deal may be its relationship with Procter & Gamble. HMS is directing a major integrated marketing program for P&G’s Crest involving Major League Baseball player endorsements and dentist office sampling, and it hopes to land additional national assignments from the company.
Copyright Adweek L.P. (1993)