The automaker is celebrating year No. 15 as the official vehicle of Disneyland Resort, and the minivan features a playlist of Disney hits that plays through the vehicle’s display audio system via Apple CarPlay and Android Auto.
In the new Enchanted Odyssey campaign, a family listens to that playlist while encountering Disneyland Resort attractions and characters including Sleeping Beauty Castle, Star Wars: Galaxy’s Edge, Dumbo the Flying Elephant and Mickey Mouse.
Creative will be featured on Honda’s social platforms and across other digital properties.
The automaker is also kicking off an extensive campaign on Pinterest, including a Pin extension that brings users to a microsite featuring the 2021 Honda Odyssey.
Honda said the Pinterest portion of the Enchanted Odyssey campaign will use a combination of video, static and carousel Pins, enabling Pinners to bookmark and save their favorite posts.