Bill Koenigsberg, CEO and founder of independent Horizon Media, has been named chairman of the American Association of Advertising Agencies’ Media Policy Committee. Additionally, in June, Koenigsberg will join the 4A’s board of directors as a director-at-large.
Koenigsberg (pictured) succeeds Marc Goldstein, a three-term incumbent who departed from WPP’s GroupM North America, where he was CEO, at the end of March to establish his own media marketing consultancy.
The 4A’s Media Policy Committee assesses major communications issues and suggests when the organization should take public positions on issues. The committee provides guidance in developing panel sessions and other events for the group’s annual Transformation Conference.
Nancy Hill, 4A’s president and CEO, said of Koenigsberg: “His proven track record in building a business, knowledge base and leadership abilities will add immeasurable dimension to the committee, particularly during this time of rapid media change.”
“I look forward to helping to navigate the uncharted waters in the future of media with all of my fellow board members,” said Koenigsberg.
Koenigsberg founded Horizon Media in 1989. It has grown from a fledgling agency to the largest U.S. independent media shop with nearly 500 employees, more than 90 clients and billings of $2.2 billion. Horizon has offices in New York, Los Angeles, San Diego and Amsterdam.
Koenigsberg was selected Mediaweek’s Media Executive of the Year in 2006 and 2008; in 2009, he was featured as one of the industry’s top 50 most influential executives in the annual Mediaweek 50 report.