– Eveready Assignment to DDB
CHICAGO–Eveready has awarded ad duties for the launch of a new battery to DDB Worldwide here after a competition that began with DDB, Leo Burnett and roster shops TBWA/Chiat/Day and Bates Worldwide, sources said. After Bates and TBWA were dropped, ideas from DDB and Burnett were tested by the St. Louis company, leading to DDB’s selection. The new product is thought to be a titanium battery that allows portable electronic devices a faster start, sources said. Spending on the new campaign was not disclosed. Eveready spent $60 million in 1998 on its Energizer and Eveready brands.
– Youdecide.com Media Shifted to Carat Chicago
CHICAGO–Youdecide.com has moved its $40 million media planning and buying account to Carat ICG, Chicago, from the agency’s New York office. Creative for the consumer financial information and rate comparison Web site was awarded to DiMassimo Brand Advertising in New York.
– CME Tapped by HoMedics as AOR
CHICAGO–Personal healthcare product marketer HoMedics named Campbell Mithun Esty its agency of record. Duties will include advertising, promotion and public relations. The Minneapolis agency’s first chore for the Commerce Township, Mich., company will be to create a “multimillion dollar” consumer-branding campaign. Billings for the account were undisclosed.
– Leo Group, BBH Merge UK Media Operations
CHICAGO–The Leo Group and Bartle Bogle Hegarty are planning to merge their media operations, Starcom and Motive, into one entity in the United Kingdom: Starcom Motive Partnership. The merged operation will be one of the top five media companies in the U.K., with estimated billings of $700 million, according to Burnett. The unit will also serve as the European, Middle East and Africa headquarters for Starcom. The operation will be headed by Motive’s managing director Mark Cranmer, who will report directly to Starcom chief executive and chief operating officers, Jack Klues and Bob Brennan. Burnett parent The Leo Group owns a 49 percent stake in BBH in London.
– True North, Imada Wong Will Partner
CHICAGO–True North Communications has acquired a 49 percent stake in Imada Wong Communications Group, an Asian-American and Pacific-American marketing-services company headquartered in Los Angeles. The company will become part of Chicago-based TN’s North America Strategies Group.
– Arnold Hires Doner Executive
BOSTON–Arnold Communications has hired Doner executive vice president of client services Jon Tracosas to become general manager of its New York service office for the agency’s McDonald’s business. Tracosas, noted for his skill in relationship management, succeeds John Floegel in the position. A nephew of legendary adman George Lois, Tracosas’ career has included stints in the New York offices of Deutsch, Lois USA, J. Walter Thompson and Ogilvy & Mather.