The Hottest Ad Format of 2020 Is Radio-Like Audio Ads

Everything old is new again

Consumers say audio ads are more engaging and relevant. Kacy Burdette; Courtesy of Apple; Google; Harmon
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As U.S. consumers sheltered in place between April and July, they not only used their smart speakers more—they heard more ads on them. And get this: They liked it.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.