The Hottest Ad Format of 2020 Is Radio-Like Audio Ads

Everything old is new again

Consumers say audio ads are more engaging and relevant. Kacy Burdette; Courtesy of Apple; Google; Harmon
Headshot of Lisa Lacy

As U.S. consumers sheltered in place between April and July, they not only used their smart speakers more—they heard more ads on them. And get this: They liked it.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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