How 2 Beverage Brands Quickly Built Businesses Ready to Thrive in 2020

Executives from YaVe Tequila and Ugly Drinks discussed the industry at Adweek's virtual event this week

Screenshot from Adweek's virtual event
YaVe Tequila CMO Steve Peretz and Ugly Drinks CEO Hugh Thomas spoke with Adweek's Diana Pearl. Adweek

It’s safe to say that no business plan could prepare a company for 2020. But in spite of a pandemic that turned much of the prevailing wisdom on its head, spirits startup YaVe Tequila and seltzer brand Ugly Drinks have found ways to change on the fly and meet consumers where they are now—at home, of course.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.