How Advertisers Should Adjust Strategies for the At-Home Audience

In a fragmented world of multiple devices and multiple distractions

family at home with devices illustrated
Are you reaching the same people across channels? Getty Images

Stay-at-home guidelines didn’t start the remote work movement, but they definitely accelerated it, and the successful transition by many companies to a dispersed workforce has proven its merits. A Gartner survey from early April found that 74% of CFOs plan to move some or all of their employees to remote positions permanently following the current crisis.

@wizeline Derek Wise is chief product officer for Oracle Data Cloud.
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