How BETC Finds the Fun in Everything From Evian to a Bottle of Cleaning Spray

Plus, Stéphane Xiberras picks his favorite spot by another agency

Headshot of Tim Nudd

CANNES, France—A bottle of Evian. A bottle of Cillit Bang cleaning spray. One is probably a little easier than the other to advertise in a fun way. But BETC's recent work shows that both can be entertaining, if you get a little creative. 

The Paris agency's chief creative officer chatted with Adweek at this week's Cannes Lions festival about both campaigns. And he also told us which spot from another agency made him envious this year.

@nudd Tim Nudd is a former creative editor of Adweek.