How Consumers’ Loyalty to Brands Has Shifted Throughout the Pandemic

Study shows changing shopping habits over the past 2 months

illustration of person putting coin into computer
The majority of American consumers are willing to nix their tried-and-true brands for competitors in order to get what they need when they need it. Profitero, Getty Images

Key insights:

There’s good news and bad news for brands biting their nails during the pandemic, holding out on the hope that their former loyalists will come back when circumstances “normalize.” The good news? Consumers are creatures of habit, and as retailers begin to restock their preferred toilet paper or shaving razor brand, they often flock to what they know and love.


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@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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