From Instagram and podcasts to crowdsourced reviews and socially fueled celebrity chefs, it's clear we've entered a new era of obsessive foodie culture. Or as New York Times food editor Sam Sifton put it: "There is a level on which this is pornography."
With the vast amounts of #foodporn on Instagram, you'd think social would be a cinch for food brands. Not necessarily so: basic shots of meals just don't cut it anymore, forcing brands to figure out how to inject some personality in their posts. Many of them are turning to homegrown influencers and emerging visual talents to help create innovative content that feels custom-tailored to the hottest social channels.
For this week's #AdweekChat,we'll be discussing these and more trends shaping how the marketing, media and tech industries approach the many facets of food.
This week, we're excited to welcome two expert guests to the conversation:
- Monica Lo (@lobese on Twitter and Instagram) is creative director for the sous vide appliance brand Nomiku, where she runs the test kitchen, recipe creation, food styling and photography.
- Amelia Hall (@amelia_hall on Twitter) is a senior digital strategist at Deutsch L.A., where she primarily works on the Taco Bell account.
How to take part in #AdweekChat:
1. Make sure you're following @Adweek on Twitter.
2. Log in to Twitter around 2 p.m. ET (11 a.m. PT) Wednesday. That's 6 p.m. GMT for our international friends.
3. Watch for questions being posted by @Adweek and jump in with your own responses. Use the #AdweekChat hashtag in each post to ensure you'll be part of the conversation.
Hope to see you then!