How Does a Food’s Color Affect Its Taste? This Supermarket Ran an Experiment to Make a Point

Intermarché shows artificial colors mess with our minds

Intermarché used a simple experiment to show how artificial colors change the way food tastes. Intermarché

Intermarché shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain’s L’Essentiel range of natural food products.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.