How Energy BBDO Made the World Cry (and Might Win Over Cannes) With ‘Sarah & Juan’

Creative chief Andrés Ordóñez reflects on Extra Gum's viral hit

Headshot of David Griner

CANNES, France—From its first draft to its final cut, “The Story of Sarah & Juan” has been a tear-jerker, and soon the ad’s creators might be weeping tears of joy.

The Extra Gum ad, a 2015 viral juggernaut with 19 million views on YouTube, is a front-runner in several categories at this week’s Cannes Lions International Festival of Creativity.

In addition to likely being honored in categories like Film and Film Craft, the ad stands a strong chance at winning audio honors for its Haley Reinhart cover of the Elvis Presley classic “Can’t Help Falling in Love.”

We sat down with Energy BBDO chief creative officer Andrés Ordóñez to learn more about how the ad was made and why it’s likely to be a Cannes favorite. Check out the video above.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."