Who Casey Neistat
New gig Freelance commercial director
Old gig Commercial director, HSI Productions
You mostly make unbranded videos. How did you get into branded work?
I met Andy Spade in 2002 or 2003, and he invited me out to Arizona, where they were doing a still photo shoot for Kate Spade. We made some pretty crazy videos that might be par for the course now, but 10 years ago people didn’t know what to think.
I made a living for 10 years making very typical TV commercials. But I always wanted to reach beyond that and do stuff that people might relate to in the way they relate to my nonbranded content. I have 60-plus videos on YouTube and over 30 million views. Of those 60, only three or four are branded videos. I built that audience by telling stories the way I like to tell them. If you want me to emulate that for your brand, I need to do it the same way. Lending my voice to something is not me endorsing a product as much as it is me sharing my perspective on it. That’s at the heart of everything I make.
BONUS: Photo details of Casey's studio: