How GoDaddy’s Super Bowl Ads Helped the Brand Grow Up

Plans to stay out of trouble this year

In 2013's 'Perfect Match,' supermodel Bar Refaeli made out with a computer geek. Image: GoDaddy

After sitting out Super Bowl 50 in the wake of the prior year’s controversial puppy ad fiasco, GoDaddy is back in the Big Game. Created by New York-based creative shop Bullish, its new 30-second spot will premiere Jan. 31 on CBS’ Super Bowl Greatest Commercials 2017 special.

This story first appeared in the January 30, 2017, issue of Adweek magazine. Click here to subscribe.
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.